- COOKIE
2006-2017
For ten years I helped grow a small Brisbane garage shop into a category leader in skydiving gear—across pro, sport, and military.
The playbook was simple: stay close to users and ship the kind of products they hadn’t imagined yet but wouldn’t want to jump without.
I led all things design (brand language, product/ID, graphics, UX), coached the team, and partnered with founders, engineering, ops, and sales to pick the right bets—new products, materials, and technologies—and turn them into a focused roadmap.