Bold / Curious / Risk-taker... Let’s do this!


My name is  Ricardo Sa Freire, I’m a Brazilian born design leader based in Stockholm.
I'm a generalist who is specialized in solving complex hardware problems by integrating design, engineering, and manufacturing.

Most recently, I led design and product strategy at STILFOLD, turning our experimental “industrial-origami” sheet-metal process into real programs across transport, rail, infrastructure, defence, and luxury. Before that, I ran end-to-end programs at Husqvarna Construction, aligning R&D, suppliers, and management to ship rugged, serviceable tools. Earlier, I helped Cookie to scale from a small operation in, Brisbane Australia, into a skydiving market leader worldwide.

I set clear KPIs, coach designers, manage stakeholders' expectations, and drive DFM/DFA, cost, and sustainability decisions to deliver durable outcomes at portfolio scale.





ricardo@ricardosafreire.com
+46761255055
Stockholm - Sweden



Client List:

- 3M (USA)
- ABB (SWE)
- Alstom (FRA)
- Ambev (BRA)
- Anza (SWE)
- Brudden (BRA)
- Cookie (AUS)
- Dako (BRA)
- Decathlon (FRA)
- Electrolux (ITA)
- Ergon (DEU)
- Gardena (DEU)
- GE Consumer (BRA)
- Hedzone (AUS)
- HP (USA)
- Hultafors (SWE)
- Husqvarna (SWE)
- Kinnarps (SWE)
- KookieJar (SWE)
- L&B (DNK)
- Microsoft (USA)
- NOCS (SWE)
- Osaka Gas (JPN)
- PepsiCo (USA)
- Phorm (DEU)
- Saab Dynamics (SWE)
- Siemens (AUT)
- Snickers (SWE)
- The Absolut Company (SWE)
- Xsens (NLD)
©2025 RICARDO SA FREIREWork Samples Stockholm Sweden